Perceptual explainer videos are a great way of engaging an audience with a clear marketing or informational message.
The Perceptual explainer video process begins with the discovery phase, beginning with a general brief conversation as to the business intention of the video.
We identify the core aspects of the messaging for your company, service, or product.
We discuss the general concept and theme of the video.
We assess the intention and type of video, for example:
A competitive analysis allows us to better position your company, product, or service in the competitive landscape.
Background industry research better informs the scriptwriting, messaging, and creative process.
Every video begins with a script developed in close collaboration with a client's marketing team.
The script serves as a blueprint for the video and a solid foundation for visuals.
We address the content, the tone, and the length of the script, with one page of script resulting in approximately 1 minute of video.
A script should be simple, clear, and short to maximize the impact of the message you want to deliver to your audience.
A good script is an application of the art of storytelling, both clearly conveying information, and creating an emotional impact.
A Perceptual video style guide defines the overall aesthetic approach and the emotional tone of the video.
We begin with a set of visual mood boards to set the general direction of the video aesthetic.
The style guide also defines the characters, environments, props, and visual components such as fonts or colors.
The video storyboard provides a scene-for-scene visual sketch outline setting the direction for production.
The storyboard describes all of the major actions to take place in the video, including camera movements, shots, and transitions.
The storyboard can be thought of as a comic book version of the video, iteratively incorporating a series of rough sketches to evaluate visual concepts in bringing the script alive.
Storyboard frames can be placed into a rough video giving an early indication as to the flow of the visuals with the recorded script.
Each of the visual components, such as characters, typography, and backgrounds are carefully designed by professional illustrators.
The design phase begins with key rough digital sketches to convey direction and collaboratively refine visual elements.
All of the visual design elements are designed to work cohesively to reflect a common visual theme and support the intent of the messaging.
Style frames give a still image preview of what the final video will look like.
Finished design elements are arranged into compositions to represent selected key moments in the video.
They are high resolution frames based on the storyboard and can be thought of as taking a picture of the finished video.
Perceptual carefully selects appropriate professional voice actors that best support the tone and messaging of the video.
We consider the demographics of the target audience as well as any regional considerations.
Voiceovers can be male or female and can be selected from voice samples provided.
Animation or video production is where the storyboard comes to life as a finished video.
Perceptual uses mixed techniques including live video, motion graphics, and 3-D rendered animation.
The approaches used are selected to best visually convey the video theme and message content.
Music and Sound FX Design
Appropriate music is selected and adapted to set the proper tone and emotional impact of the video.
Sound effects are mixed and added to emphasize key points and actions.
The final combination of voiceover, music, and sound effects are carefully balanced so as to ensure clear audio with maximum impact.
The final video product is reviewed in detail with the client, and any desired adjustments and polishing touches are added.
If required, a time stamped script for accessibility purposes is provided.
Finished video can be provided in downloadable format and can be adjusted to multiple sizes as required by the client application.
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