ENTERPRISE INNOVATION

We Design New Ways of Seeing Things

MINING innovation

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interactive LONG-TERM PLANNING

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strategic foresight with ocad u

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foresight communications

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PROCESS

Perceptual has proven its ability time and again to help startups and corporations defeat complex  challenges through research and design.

 

1) We research. Thoroughly.

 

We start with a clear understanding of the potential solution space. We research the competition, the latest academic papers, and innovation that can be re-applied from different industries.

 

Our ethnographic and systems analysis field studies have ranged from the study of a state-wide waste management system to the inner workings of national decision-making.

 

2) We check assumptions.

 

We systematically identify any hidden assumptions along the entire chain of decisions informing the challenge at hand.

 

Our clients are smart.  You know what you're doing, and we help you do it better in the best way that we can.  If we don't understand something, we will learn it.  But if we know of a better way, we will tell you.

 

3) We design process, we don't just apply it.

 

We have a solid and proven process.  In fact, we have many of them.  Good process comes from applying the insights and discoveries that  others have learned through trial and error.

 

Great process comes from recognizing the limits of those processes, and adjusting or changing them as the circumstances require.

 

4) We co-design.

 

We collaboratively design solutions for highly complex business and industry problems. We have over a decade of global experience working closely with senior executives, scientists, engineers and designers to clarify business challenges and co-design massive-scale systems for sectors from the mining industry to financial trade.

CONTACT

Contact us directly at this number

Telephone:

416-323-0330

Or use this form to let us know how we can help

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PERCEPTUAL

 

TORONTO

416-323-0330

INFO@PERCEPTUAL.COM

Copyright © 2017 Perceptual

INDUSTRIES

Banking and Financial Services

Mining, Oil and Gas

 

Government

 

Technology and Manufacturing

 

Software and Startups

 

Retail and Hospitality

 

Consumer Products and Packaging

 

Arts and Entertainment