Perceptual infographics visually communicate a company, product, or strategy in a single highly appealing and informative graphic.
Information graphics can be created as static visuals for posters, slides, or online content, as animated motion information graphics, or as interactive information visualization systems.
We are able to provide and adapt infographics to multiple channels to ensure distribution through all communications touchpoints.
The Perceptual collaborative design process ensures the development of an effective infographic from complex information sets involving multiple stakeholders.
Our experience successfully driving collaborative engagements ranges from tight-knit innovative startups to global scale initiatives with multinational corporations.
Our extensive global and cross-cultural experience clarifies communication while familiarity working across all management levels from executive vision through individual contributors ensures collaborative success.
Perceptual infographic information architecture considers the organization of information to serve a business goal, and how the audience is intended to perceive that information.
Perceptual takes the perspective that optimal information architecture arises through proper consideration and balancing of the logical organization, type of audience, and high level business goals of the project.
We consider and apply aspects of legibility, information density and attention management in the design of a comprehensive information architecture for the design of an information graphic.
Clear, informative, and engaging copy forms the foundation for a strong information graphic.
Perceptual copywriting engages the attention of the reader to lead them through understanding your business offering.
We provide a clear call to action to make contact or take the next step towards a business transaction.
The whiteboard and marker are the most powerful tools in our problem-solving arsenal.
The Perceptual collaborative sketching for infographics workshop allows all stakeholders to visually communicate their perspectives while contributing to the common understanding of the overall group.
While invaluable at the beginning of a project, collaborative visual thinking though sketching is an ongoing process used to quickly resolve potential communications issues or put forth new ideas throughout the development of an impactful infographic.
Perceptual visual design brings the working infographic concept into its final form, addressing issues such as the final layout, visual style, and typography.
Our visual design process incorporates deep understanding of visual cognition, or how the mind interprets and processes visual information.
Infographic branding is also reflected in the key 'look and feel', establishing a unique visual identity reflective of the corporate brand.
Large format infographic wall posters support, clarify, and drive the conversation of complex concepts permitting the presenter to coherently present a large amount of information in a clear and unified manner.
Perceptual infographic posters are designed at multiple levels, with high level concepts arranged for quick visual scanning, while permitting the viewer to quickly perceive and understand finer details.
Perceptual infographic posters present well as key visuals in slide presentations, and serve well as visual website content.
Motion Infographic Videos
Animation or video production brings an infographic or visual business communication to life, allowing for the ordered presentation of complex concepts in a way that builds up understanding over time.
Perceptual motion infographic videos use mixed techniques including live video, motion graphics, and 3-D rendered animation to best visually convey the video theme and message content.
Our comprehensive Perceptual explainer video offering extends motion infographics for the compelling presentation of complex business and product concepts to your clients or customers.
Interactive Information Visualization
As the proverb goes, "involve me, and I will understand"; Perceptual interactive information visualization involves the audience by interactively engaging them to develop an understanding of the concepts or data presented.
Interactive information visualization is often a key component of a data rich software user experience, or as highlight feature content in a responsive website engagement.
The Perceptual User Experience Toolkit brings interactive information visualization from concepts and data to a coherent and engaging experience, as a standalone interactive infographic or in the context of a comprehensive user experience package.
INFOGRAPHICS & VISUALIZATION
Perceptual infographics visually communicate a company, product, or strategy in a visual image, video, or interactive.
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