The Perceptual Responsive Web Design Toolkit begins with an in-person meeting establishing alignment with your executive and marketing teams to understand your company, service, or product, and to determine the business objectives of your website.
It is often helpful to step back and re-assess the core business drivers to be met by a responsive website initiative.
It is these business goals, as opposed to features or other requirements, that serve as the primary guiding objective in determining the right approach to the responsive website user experience.
A solid understanding of the competitive landscape is necessary to position an online presence at an advantage.
With competitive analysis we go beyond feature comparisons to understand the ecosystem in which your initiative will compete.
A thorough understanding of competing vendors, their offerings, and their current advantages allows us to optimally position your business offering.
The requirements for a responsive website can be diverse and require consideration from multiple perspectives.
Determining a cohesive set of requirements with full stakeholder buy-in solidifies the project direction and provides a strong foundation for the project design phase.
Carefully considering how a responsive website initiative can serve all aspects of the business brings us beyond a simple online brochure to a true business driver.
Responsive Web UX Strategy
Perceptual responsive web UX strategy provides the single best method of design and development cohesion across a large-scale enterprise responsive web development effort.
Responsive web UX strategy communicates the core user experience principles and how they are applied to serve business and other stakeholder goals.
Also considered are timelines, resources, technology, and other contextual requirements so as to serve as a comprehensive plan for a successful responsive web user experience implementation.
Clear, informative, and engaging copy forms the foundation for any responsive web initiative.
Perceptual copywriting engages the attention of the reader to lead them through understanding your business offering.
We provide a clear call to action to make contact or take the next step towards a business transaction.
We create or incorporate informative and engaging visual content to support the responsive website copy.
Complex offerings can be made clear and memorable through the use of responsive web optimized Perceptual Information Graphics and other graphic support elements.
Impactful photography can be commissioned or adapted to enhance an engaging story leaving a positive and lasting impression in the mind of the client or customer.
Perceptual responsive web information architecture considers the organization of information to serve a business goal, and how the users are to interact with the flow of that information.
Perceptual takes the perspective that optimal information architecture arises through proper consideration and balancing of the logical organization, user and task requirements, and high level business goals of the project.
We consider and apply aspects of usability, findability, information density and attention management in the design of a comprehensive information architecture for the structure of a responsive website.
Responsive Web User Storyboards
Perceptual responsive web user storyboards help to illuminate, cohere, and communicate identified, likely, and desired patterns of responsive web use as revealed by the responsive web user experience strategy.
User storyboards take into consideration the complete set of tasks typically used to work toward or complete a particular goal, such as accessing particular content or making contact through the website.
This allows us to visually communicate and place into narrative context user flows and challenges in completing such goals.
The Perceptual collaborative design process is the cornerstone upon which a successful responsive web initiative is built.
Our experience successfully driving collaborative engagements ranges from tight-knit innovative startups to global scale initiatives with multinational corporations.
Our extensive global and cross-cultural experience clarifies communication while familiarity working across all management levels from executive vision through individual contributors ensures collaborative success.
The whiteboard and marker are the most powerful tools in our problem-solving arsenal.
The Perceptual collaborative sketching for responsive web workshop allows all stakeholders to visually communicate their perspectives while contributing to the common understanding of the overall group.
While invaluable at the beginning of a project, collaborative visual thinking though sketching is an ongoing process used to quickly resolve potential communications issues or put forth new ideas throughout the life cycle of any complex responsive web initiative.
Perceptual paper prototyping provides a cost-effective approach to the quick evaluation of potential responsive web design configurations.
As an aspect of our collaborative user-centred design process, paper prototyping allows contributors to offer their own insights through the re-arrangement or quick mockup-up of alternate approaches.
Paper prototyping offers a method of obtaining usability feedback early in the responsive web design process while providing a multidirectional avenue for collaborative design communication in a physical medium.
Perceptual visual design brings the completed wireframes into their final form, addressing issues such as the specific positioning and dimensions of responsive web elements, as well as their colouring and other visual aspects.
Our visual design process incorporates a deep understanding of visual cognition, or how the mind interprets and processes visual information.
Responsive web branding is also reflected in the 'look and feel', establishing a unique visual identity for your online presence.
Responsive Motion Design
Perceptual responsive motion design is a key component of an enjoyable user experience, especially regarding mobile, tablet, and interactive touch formats.
Motion enhances the ability of the user to understand what can be done, for example through the use of subtle motion cues, and to understand what has been done, in the case of state changes or transitions effected by user input.
A proper responsive motion design is not just about adding interest and flourish but a core aspect of the user interface affordances enabling a more natural and intuitive user experience.
Formal wireframe documents provide the clearest set of design communications for both the business stakeholder and development teams.
Clear and contextually annotated diagrams in conjunction with specification documents and user stories ensure the collective input of the collaborative design team is properly carried out through development cycles or sprints.
Perceptual wireframe documents communicate all required information for a development team to bring a responsive web user experience to realization, including not only layout but state, interaction, and informational aspects of the user experience design
Perceptual style guides communicate a set of visual patterns that can be applied to ensure visual and functional cohesion across a responsive web initiative.
As the responsive web design process progresses, the style guide serves to provide consistency across all aspects of the user experience, from implementation of similar functions to the visual design, motion, and icon languages.
A proper style guide encapsulates and communicates the responsive web design rationale enabling learning and decisions to be consistently applied as well as extended beyond the immediate user experience implementation.
Perceptual usability testing is incorporated throughout all stages of the Perceptual responsive web design process.
Early usability feedback from rough sketch and paper prototyping phases guides successive iterations including later interactive mockup and development phase testing.
By combining solid usability best practices with emergent usability feedback, a guiding set of usability principles is defined so as to ensure learning is propagated through successive design iterations.
Multi-Screen Formats: Mobile to HD Monitor
Perceptual responsive web design ensures an ideal user experience in all screen sizes and formats.
We take a "mobile first" approach to responsive web design, which forces clarity and priority in content decisions, as well as a seamless experience across formats.
Perceptual responsive web design adapts layout and visual content format to provide maximum impact and ease of use, optimal to each digital device or screen size.
Responsive Web Technical Development and Deployment
Perceptual responsive web technical development provides state of the art technology implementation for an optimal responsive web experience.
We implement and test our responsive web deployments across range of devices and formats to ensure the smoothest possible launch.
We can manage an update process to keep your content fresh, or enable content management systems for direct client updates.
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